DO YOU HAVE A "CRITTER" WINE?
People love and collect critters. If you have a wine with any type of
critter on the label, we want you!
We'll place your label and link to it on our website and you'll reap
the benefits.
FROM THE MERCURY NEWS:
Libby Quaid, AP
March 17, 2006
Annual sales of wines with animal labels or names reached more than $600
million last year, ACNielsen said, while overall sales were nearly $4.07
billion. ACNielsen records its sales data from supermarket point-of-sale
purchases.
Critters help labels stand out on crowded wine shelves. A
curly-tailed monkey swings across the label of Monkey Bay, a New Zealand
brand. A loon paddles on the red-and-gold label of California's Smoking
Loon.
A kangaroo - actually, a yellow-footed rock wallaby - helped get the
trend going. Introduced five years ago, Australia's Yellow Tail was "a
spectacular success," said Danny Brager, vice president of ACNielsen's
alcohol beverage team.
ACNielsen reports that of the 438 new table wine brands with
sustained consumer sales introduced in the past three years, 77 (18
percent) featured a "critter" on the label. Combined with existing
critter labels, sales of critter-branded wine have reached more than
$600 million.
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